LONDON — Luxury footwear label Jimmy Choo is turning back the clock with the launch of The Archive: 1997 – 2001, a limited-edition capsule collection that pays homage to the house’s formative years. The project, spearheaded by Creative Director Sandra Choi, revisits the brand’s late '90s origins with a refined eye for legacy and reinvention.To co-curate the capsule, Choi enlisted fashion journalist Alexander Fury and emerging designer Conner Ives, forming a unique trio that bridges fashion history, editorial insight, and contemporary design. Together, they delved into the label’s earliest creations—styles that came to define an era of red carpet dressing and positioned Jimmy Choo as a symbol of modern luxury.“The Archive is a reflection of the spirit we had in those early days.
,” said Choi in a statement. “There was a raw energy and sense of discovery in everything we did. It feels meaningful to revisit that time with new perspectives.”The collection highlights pivotal silhouettes from 1997 to 2001, including barely-there heels, crystal-embellished mules, and the razor-sharp stilettos that quickly became synonymous with the brand’s rising fame. Worn by fashion icons and often spotted in Vogue’s pages or on Hollywood’s elite’s feet, these designs were instrumental in shaping the visual language of early 2000s glamour.
Related article - Uphorial Sweatshirt
.jpg)
By partnering with Fury and Ives, Choi sought to ensure the archive was more than a retrospective—it is an editorial and cultural exploration of why these styles mattered then, and why they endure now. Fury, known for his deep fashion knowledge and critical eye, provides historical context, while Ives brings a younger design sensibility and fresh take on archival relevance.“This isn’t just about looking back,” said Ives. “It’s about what the archive can say to today’s audience—how these pieces still move us, still feel bold, still spark something.”Launched in limited quantities, The Archive: 1997 – 2001 is a collector’s offering and a statement of identity. In an age of endless reinvention, Jimmy Choo’s latest project underscores the power of legacy and the timelessness of great design, The capsule is now available at select Jimmy Choo boutiques and online.
Uphorial.
