Tommy Hilfiger is revving up for a high-speed debut in Hollywood as the official fashion sponsor of F1® The Movie, the highly anticipated Apple Original Film set to premiere this summer. The film stars Damson Idris as Joshua Pearce, a fictional driver for the APXGP team, and Brad Pitt as his seasoned teammate, Sonny Hayes. Directed by Joseph Kosinski and produced by Jerry Bruckheimer, the movie delves into the adrenaline-fueled world of Formula 1 racing. In collaboration with the film, Tommy Hilfiger has launched the APXGP Collection, a capsule wardrobe that blends motorsport aesthetics with the brand's signature American style. The collection features racing-inspired outerwear, tailored suits, and accessories, all adorned with the iconic red, white, and blue color scheme. Damson Idris, who also serves as a brand ambassador for Tommy Hilfiger, models the collection in a global marketing campaign shot by award-winning director Lu Xiao Wei. The campaign includes striking visuals, such as anamorphic billboards in London's Piccadilly Circus, celebrating the European premiere of the film.
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Tommy Hilfiger's involvement in motorsports dates back to the 1990s, with partnerships with teams like Lotus and Ferrari. The brand's collaboration with Mercedes-AMG PETRONAS Formula One Team and the F1 ACADEMY further solidifies its commitment to blending fashion with racing. In 2024, Hilfiger designed a livery for the F1 ACADEMY team, Campos Racing, and provided uniforms for the staff, showcasing his dedication to supporting female representation in motorsports. At the 2025 Met Gala, Damson Idris made a memorable entrance that tied together his role in F1® The Movie and his partnership with Tommy Hilfiger. He arrived in a Swarovski-covered racing suit and helmet, inspired by his character's on-screen persona, before revealing a finely tailored rouge tuxedo by Hilfiger. The ensemble paid tribute to classic American tailoring and modern dandyism, incorporating elegant satin details and gold-beaded tartan from the official Scottish Register of Tartans. Idris further personalized his look with custom pieces from his new jewelry brand, Didris, including a green gemstone brooch honoring his mother and heritage.
As F1® The Movie gears up for its summer release, Tommy Hilfiger's collaboration with the film marks a significant intersection of fashion and motorsports. The APXGP Collection not only showcases the brand's design prowess but also highlights its enduring connection to the world of racing. With Idris's star power and Hilfiger's iconic style, the partnership is poised to make a lasting impact both on and off the track.
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